Industry

Social Media, Small Business Marketing

Client

Techstars Miami

Content Creation in two clicks for Small Businesses

Content Creation in two clicks for Small Businesses

Content Creation in two clicks for Small Businesses

Intuitive Design for Effective Marketing

Intuitive Design for Effective Marketing

Intuitive Design for Effective Marketing

Smartsy aimed to simplify content creation for 10.9 million U.S. small businesses, including lawyers, coaches, bakeries, dentists, hair salons, and restaurants. These businesses, active on Instagram, needed a quick and efficient way to create relevant media graphics. The project's goal was to develop an intuitive product that would analyze their Instagram pages and suggest personalized content in just a few clicks. As the lead designer, I led the entire process, from brainstorming and wireframing to prototyping and final product creation. I mentored and briefed illustrators, worked closely with the developer to achieve the best results. We conducted more than 50 user interviews, analyzed more than 500 sessions in FullStory, and conducted 30 additional interviews to clarify user needs. My approach involved a deep understanding of the target audience and their needs, which allowed us to create a product that best met their expectations.

Smartsy aimed to simplify content creation for 10.9 million U.S. small businesses, including lawyers, coaches, bakeries, dentists, hair salons, and restaurants. These businesses, active on Instagram, needed a quick and efficient way to create relevant media graphics. The project's goal was to develop an intuitive product that would analyze their Instagram pages and suggest personalized content in just a few clicks. As the lead designer, I led the entire process, from brainstorming and wireframing to prototyping and final product creation. I mentored and briefed illustrators, worked closely with the developer to achieve the best results. We conducted more than 50 user interviews, analyzed more than 500 sessions in FullStory, and conducted 30 additional interviews to clarify user needs. My approach involved a deep understanding of the target audience and their needs, which allowed us to create a product that best met their expectations.

Smartsy aimed to simplify content creation for 10.9 million U.S. small businesses, including lawyers, coaches, bakeries, dentists, hair salons, and restaurants. These businesses, active on Instagram, needed a quick and efficient way to create relevant media graphics. The project's goal was to develop an intuitive product that would analyze their Instagram pages and suggest personalized content in just a few clicks. As the lead designer, I led the entire process, from brainstorming and wireframing to prototyping and final product creation. I mentored and briefed illustrators, worked closely with the developer to achieve the best results. We conducted more than 50 user interviews, analyzed more than 500 sessions in FullStory, and conducted 30 additional interviews to clarify user needs. My approach involved a deep understanding of the target audience and their needs, which allowed us to create a product that best met their expectations.

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As a result of our work, Smartsy became a powerful tool for small businesses

As a result of our work, Smartsy became a powerful tool for small businesses

As a result of our work, Smartsy became a powerful tool for small businesses

Allowing them to quickly and easily create professional Instagram content. Users praised the product's ease of use and its ability to generate relevant and stylish media. This led to increased user activity on social media and improved their brand image. This project was a valuable experience in developing user-centric products. It highlighted the importance of deeply understanding the target audience and continuous testing for success. I plan to apply this experience in future projects, continuing to enhance my skills in creating intuitive and effective interfaces.

Allowing them to quickly and easily create professional Instagram content. Users praised the product's ease of use and its ability to generate relevant and stylish media. This led to increased user activity on social media and improved their brand image. This project was a valuable experience in developing user-centric products. It highlighted the importance of deeply understanding the target audience and continuous testing for success. I plan to apply this experience in future projects, continuing to enhance my skills in creating intuitive and effective interfaces.

Allowing them to quickly and easily create professional Instagram content. Users praised the product's ease of use and its ability to generate relevant and stylish media. This led to increased user activity on social media and improved their brand image. This project was a valuable experience in developing user-centric products. It highlighted the importance of deeply understanding the target audience and continuous testing for success. I plan to apply this experience in future projects, continuing to enhance my skills in creating intuitive and effective interfaces.